We also use this information to offer you tailored content like giving you more relevant search results and ads. So what specifically does Google use this information for?Īccording to Google’s Privacy Policy, ( ) We use the information we collect from all of our services to, provide, maintain, protect, and improve them, to, develop new ones, and to, protect Google and our users. And the product is your personal information. As the saying goes, If the service is free you are not the customer, you are the product. If the service is free you are not the customer, you are the product.įor many of us, we accept that this is the price we pay to use free services online. But viewed as a whole, this huge amount of information draws a pretty accurate picture of us and of what we do online. We don’t think much of it when we give our info away a little bit at a time. There’s more, but that is the bulk of it. They track what device you’re using, your IP address, cookies, and location information including GPS. Google can see which YouTube videos you watch and the websites you visit that use Google ads or Google Analytics. And then there’s the data that is gathered when you use a Google service. There’s the information you voluntarily provide like your name, email address, telephone number, and personal profile picture. The list of what is collected is staggering. When you use Google’s free services, they collect data on you. Never fool yourself you are uploading your personal information, in the form of photographs, into a giant database that already tracks your location and your searches. What info is Google collecting on me and how do they use it? Let’s look at these issues in more detail.
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